Privacy Policy

1. Information We Collect

Information you provide

• Account information (such as email address)
• Daily symptom logs and settings you enter
• App preferences (such as Symptom Focus)

Information collected automatically

• Basic app usage data (e.g. app version, device type)
• Error and crash reports (to improve stability)
• Website analytics data (see below)

We do not collect precise location data.

2. Website Analytics

Our website uses Microsoft Clarity to understand how visitors interact with our site and improve user experience.

What Clarity Collects

Microsoft Clarity captures:

• How you use and navigate our website
• Information about your browser and device
• General location (country/region level only)
• Anonymous session recordings and heatmaps

Clarity does not collect:

• Personal health information
• Precise geolocation
• Payment information
• Any data from the mobile app (Clarity is website-only)

For more information about how Microsoft processes this data, see Microsoft's Privacy Statement.

3. Health-Related Information

Some information you enter may relate to health symptoms.

This data:

• Is provided entirely by you
• Is used only to generate insights within the app
• Is not shared with third parties for advertising

Baseline does not sell health data.

4. How We Use Your Information

We use your information to:

• Provide and operate the app
• Generate personalised insights
• Improve app performance and reliability
• Communicate important service updates

We do not use your data for targeted advertising.

5. Data Storage and Security

We take reasonable steps to protect your information, including:

• Secure storage
• Access controls
• Industry-standard security practices

No system is 100% secure, but we work to minimise risk.

6. Data Sharing

We do not share your personal data except:

• When required by law
• With service providers who help operate the app and website (e.g., Microsoft Clarity for website analytics, under strict confidentiality)

We do not sell your data.

7. Data Retention

Your data is retained for as long as your account is active.

You may:

• Delete individual entries
• Request account deletion, which will remove associated data

Some information may be retained where required by law.

8. Your Rights

Depending on your location, you may have the right to:

• Access your data
• Correct your data
• Delete your data
• Export your data

You can exercise these rights through the app or by contacting us.

9. Children's Privacy

Baseline is not intended for use by children under 18.

We do not knowingly collect data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

If changes are significant, we will notify you through the app or website.

11. Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

privacy@baselineibs.com.au